Communal stereoype priming

Communal stereotype prime. Participants were randomly assigned to either the
communal prime or no prime condition. Following the communal stereotype priming procedure
utilized by Jost and Kay (2005), participants in the prime condition were asked to indicate
whether five communal traits (considerate, honest, happy, warm, moral) applied more to men or
to women, and to what extent. Participants responded on a 10-point scale from 0 (“Men are more
considerate”) to 9 (“Women are more considerate”), substituting the appropriate trait. Mean
ratings in the prime condition were above the scale midpoint of 4, indicating that men rated
women as more communal than men (M = 5.14, SD = .86).
Good, J. J., & Sanchez, D. T. (2009). Communal stereotypes prime men's benevolent sexism: Implications for romance and family. Psychology of men & masculinity, 10(1), 88.