WEIRD people reference

http://spsp.org/news-center/blog/future-prediction-culture

"First, we all study samples embedded in a particular socio-cultural context. Most samples we collect are “WEIRD,” consisting largely of white American middle-class college students who it turns out are not psychologically representative of humanity (Henrich, Heine, & Norenzayan, 2010)."

Henrich, J., Heine, S.J., & Norenzayan, A. (2010). The weirdest people in the world? Behavioral and Brain Sciences, 33, 62–135. doi:10.1017/S0140525X0999152X