honour, public reputation and compliance with group norms

http://yannigroth.com/2014/05/24/a-new-cultural-construct-tightness-looseness-of-societies/

http://www.scientificamerican.com/article/tightness-and-looseness-a-new-way-to-understand-differences-across-the-50-united-states/

"collectivist cultures revolve around face, honour and public reputation"

people "often rely on social coercion via threats and rewards to one's public reputation to ensure compliance with group norms" (Ahuvia, 2002)